Search Engine Optimization, or SEO, is a strategy to help search engines determine that your website content is valuable to users. For example, Mr. Smith searches for pool supplies. The search engine wants to ensure that the results are relevant to pool supplies and not auto parts. Though SEO practices evolve, the fundamental principles do not. Make sure your content is relevant, fresh, and compatible with SEO norms. By following good SEO practices, you will ensure that your website content is relevant and search engine optimized. Include keywords and phrases on your website, that are relevant to your target market.
Search engines, such as Google and Bing, will “crawl” or visit your website regularly to determine when they should display your website listing as a search result. Search engines rely heavily on the text content within your site. They can also identify when the information contained within your site is irrelevant to your business. So, be sure to focus your site’s content on who you are and what your business offers. Overlooking this key factor can result in the loss of ranking and customers.
Business Web Design recommends regularly posting short, content-rich blog post articles. Writing and posting short, original blog articles to your website helps to keep the content fresh. Blog posts do not need to be extensive, but they should be relevant to your business and offer informative value to your clients.
Keywords
The keywords you place in your website’s content also play an important role in search engines results. Keywords are words or short phrases, embedded into your content, that attract the attention of the search engines. For example, if you are selling books on your website, it is easy enough to simply include the word book and books, over and over. But that wouldn’t be the proper approach and may result in a search engine penalty. Instead, you will want to include keywords such as books, reading, chapter, novels, author, book club, etc. By using multiple terms, the search engines will see that you have put thought into your content, thus likely more interesting and relevant to search users.
Internal and External Links
Another factor that can affect search engine results are how often other sites, such as blogs and businesses, link to your website. These links tell search engines that others value your content and products. The AI may reason that your page may be of interest to users searching key terms related to your page. You should avoid link farms, as they may result in search engine penalization, due to the same content being copied to hundreds of pages.