Know Your Competition

competition

Your website is the often the first and only chance to make an impression on a potential customer. You must convince them quickly that you can meet their needs. It’s a given that customers will look at your site and compare it to your competitor’s. As such, it is important that your website communicates what […]

SEO is Important to the Success of Your Business.

SEO image

Search Engine Optimization, or SEO, is a strategy to help search engines determine that your website content is valuable to users. For example, Mr. Smith searches for pool supplies. The search engine wants to ensure that the results are relevant to pool supplies and not auto parts. Though SEO practices evolve, the fundamental principles do […]

SEO Tips to Increase Website Traffic

SEO wall

What is the best way to get my website ranked higher in search engines? Search engines like Google and Bing will “crawl” or visit your website and determine under what circumstances your website displays as a search result.  Accordingly, search engines rely heavily on the text content within your site and can identify when the […]